Tips for Creating Effective Fundraising Videos

Why Video Matters

A well-crafted video can bring your campaign to life, engage your audience, and inspire donations. A strong, personal message helps build trust and shows donors why their support matters.

Best Practices for a Great Fundraising Video

1. Keep It Short and Engaging
   • Aim for 30–60 seconds to maintain attention.
   • Start with a strong hook—a question, compelling statement, or personal story.
2. Tell Your Story Clearly
   • Introduce yourself and explain why you're fundraising for Islamic Relief Canada.
   • Describe who you're helping and how donations make a difference.
   • Share a personal connection or why the cause is important to you.
3. Use High-Quality Audio & Video
   • Film in a well-lit area using a stable camera or tripod.
   • Ensure clear audio by recording in a quiet environment or using a good microphone.
4. Show Impact & Emotion
   • Include footage or images of the people or communities impacted.
   • Speak with passion—your enthusiasm will resonate with viewers.
5. End with a Strong Call to Action
   • Tell viewers exactly what you want them to do:
   • • "Donate today to support this cause!"
     • "Click the link to make a difference now!"
   • Consider adding text overlays or subtitles for clarity.

For inspiration, check out videos from other fundraising campaigns: Campaigns | Crowdfunding